Fraud and misrepresentation are unfortunately common problems in the social purpose space. As we wrap up Fraud Awareness month in Canada, I think it’s important to touch on how to better ensure that companies are actually doing the social or environmental things they claim to do. The popularity of social purpose in business has brought a lot of great changes—and it has also turned into a marketing ploy, so it’s important that we know how to tell who is legit.
In this episode, I’ll go over some of the easiest ways to find out the truth behind the claims that businesses make. I will also share key ways to look into some of the more difficult situations to see what’s really going on. From recognition and impact measuring to following the money, you will get my best tips on how to see who is being misleading and which businesses are worthy of your support.
What You’ll Learn In Today’s Episode:
- The up-side and down-side to the social purpose in business trend.
- What “green-washing” is and how to know if it’s happening.
- The importance of recognition and certifications.
- Why details matter and where to look to find them.
- Why who the founder is can tell you a lot about the business and their focus.
- How following the money trail is key.
Ideas Worth Sharing:“Sometimes companies will post pictures on their website and have detailed stories/case studies of how their contributions, support, etc. have made an impact. That provides a certain level of comfort.” - Sandra D'Souza Click To Tweet “Lots of people have good ideas and have good intentions, but there has to be at least an expectation of self-sufficiency. Can they even afford to make the contributions or donations that they say they are making?” - Sandra D'Souza Click To Tweet “You need to be aware of every purchase you make because with so much of our transactions being online, you don’t always know who you are dealing with on the other side.” - Sandra D'Souza Click To Tweet
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